It wasn’t that long ago when the only way to buy a diamond was in person from a jewelry store. Today, diamond jewelry can be bought online with the click of a mouse. But is buying diamonds online really a good idea? Let’s take a look at the pros and cons so you can decide for yourself.

The Pros of Buying Diamonds Online

When it comes to fine jewelry, many people are hesitant to purchase anything online. After all, diamonds are a major investment, and it can be hard to know for sure what you’re getting when you can’t see the piece in person. However, there are actually several advantages to buying diamonds online:

1. You can browse a wider selection of diamonds.

When you shop for diamond jewelry online, you have access to a much wider selection of stones than you would if you shopped in-person at a brick-and-mortar store. This is because online retailers don’t have the same limitations on inventory that physical stores do. You can easily search for the specific type of diamond you want, without having to settle for whatever the store happens to have in stock.

2. You can compare prices more easily.

It’s also easier to compare prices when you shop for diamonds online. With a few clicks of the mouse, you can quickly see how the price of a particular diamond compares to similar stones from other retailers. This makes it easy to find the best deal on the diamond you want.

3. You can buy with confidence.

When you buy diamonds online from a reputable retailer, you can be confident that you’re getting a quality product. Reputable online retailers sell only diamonds that have been graded by independent laboratories, such as the Gemological Institute of America (GIA). This ensures that the diamond meets certain standards for quality and value.

5. You can save money on shipping and insurance costs.

If you live in an area where there are no local jewelers, buying diamonds online can save you money on shipping and insurance costs. And, since most reputable online retailers insure their shipments against loss or damage, you won’t have to worry about those costs either/

The Cons of Buying Diamonds Online

Of course, there are also some disadvantages to buying your diamond jewelry online which include:

1. You can’t inspect the diamond in person.

When you purchase a diamond on the internet, you are not able to inspect the diamond in person before making your purchase. This means that you have to rely on photos and descriptions provided by the seller. It is important to remember that diamonds can look very different in person than they do in photos, so you may end up being disappointed with your purchase if you don’t keep this in mind. For your peace of mind, you can send the products back to us if you are not happy with them.

2. It is difficult to determine the quality of the diamond.

When you purchase a diamond on the internet, it is difficult to determine the quality of the diamond.

3. You may not be getting what you expect.

When you purchase a diamond on the internet, you cannot try them on yourself. This means that you could end up buying a diamond that is not as good as you thought it was going to be.

4. Returning the diamond can be difficult.

If you are not satisfied with your purchase for any reason, it can be difficult to return the diamond in general. In most cases, sellers do not accept returns on diamonds because they are considered to be a final sale item. This means that if you have any issues with your purchase, you will likely be stuck with it. Please check out Return Policy if you wanna be sure.

5. Shipping costs can be expensive.

Another downside of buying your diamonds online is that shipping costs can be expensive. This is because diamonds are very valuable and need to be shipped using special care in order to ensure they arrive safely at their destination. In some cases, shipping costs can add hundreds of dollars to the total cost of your purchase. We are providing free shipping for you.

6. Lab-grown Diamonds

Lab-created diamonds, also known as synthetic or man-made diamonds, are grown in a lab rather than being mined from the earth. While they have many of the same physical and chemical properties as natural diamonds, there are a few key distinctions that prospective diamond buyers should be aware of.

Tips for Buying Diamonds Online

1. Do your research

It is important to do your research in order to find a reputable dealer. You can start by reading online reviews of different dealers to see what others have to say about their experience. It is also a good idea to visit the website of the Gemological Institute of America (GIA) to learn more about diamonds and how to identify the quality stones.

2. Know what you want

Before you start shopping, it is important to know what you are looking for in terms of size, shape, quality, and budget. This will help you narrow down your search and find the best stone for your needs.

3. Consider different shapes

Diamonds come in a variety of shapes, including round, princess, emerald, pear, and marquise. Take some time to consider which shape would best suit your needs.

4. Choose the right quality

You will need to choose between different grades of quality. The most important factor to consider is the 4 Cs: color, clarity, cut, and carat weight. Make sure to compare diamonds with similar grades in order to get an accurate idea of quality.

5. Compare prices

You can easily compare prices from different dealers. When you are comparing prices, make sure to take into account the 4 Cs as well as any other factors that may affect prices such as shipping and handling costs.

6. Get a certificate

Make sure that you get a certificate from the dealer that includes all the information about the stone such as the 4 Cs, carat weight, cut, and color grade. The certificate should also include a photo of the diamond so that you can verify its authenticity.

7. Insure your purchase

It is important to insure your diamond when you buy it online in case it is lost or stolen during shipping. Make sure to check with your insurance company to see if they offer coverage for online purchases before making your purchase.

8. Use a credit card

It is always best to use a credit card rather than a debit card in case there are any problems with your purchase. This way, you can dispute any charges that you feel are unauthorized.

9. Be sure that you are buying the right size, especially for the diamond rings.

Buying a diamond ring can be tricky because of its size. Please check our Ring Measurement Guide before buying the ring that you want.

Sings of Fake Diamonds

  • One of the most obvious signs of a fake diamond is that it will be flawless. Real diamonds always have tiny imperfections called inclusions, so if you’re looking at a diamond that’s absolutely perfect, it’s likely not the real thing.
  • Another way to tell if a diamond is real is to check the settings. Fake diamonds are often set in sterling silver or plated metals, so if the setting looks cheap, that’s another red flag.
  • Finally, real diamonds will always feel cold to the touch, so if you’re suspecting a diamond might be fake, try holding it in your hand for a few minutes. If it doesn’t feel noticeably colder than your skin temperature, there’s a good chance it’s not real.


So is buying a diamond online right for you? That depends on your personal preferences and comfort level. If you’re someone who likes to see things in person before making a purchase, then buying a diamond online probably isn’t for you. But if you’re comfortable making an educated decision based on photos and videos, then buying a diamond online can be a great option. Just be sure to do your research and only buy from reputable retailers.

FAQ -Buying Diamonds Online

How can I tell if it is a loose diamond?

First, take a close look at the setting. Are there any gaps or spaces between the metal and the stone? If so, that’s a sure sign that the diamond is not secure.

Another way to check is to hold the ring up to your ear and give it a shake. If you hear anything rattling around, that means it is a loose diamond.

Finally, try gently pressing on the side of the stone with your finger. If it moves at all, then it’s not properly seated in the setting.

Sign in
Cart (0)

No products in the cart. No products in the cart.